Sainsbury's is all set to shut down it's mobile phone services on January 15, just two years after it started the Mobile by Sainsbury's service. The decision came after talks with Vodafone, which was the network provider for the service, apparently broke down.
This means 150,000 of Mobile by Sainsbury's customers will be affected by the decision and will have to look for a new solution. However, to assist the cause, Sainsbury's is providing its customers with a PAC code withing 90 days that will allow them keep the same number while changing changing the provider.
Launched in July 2013, this was Sainsbury's second mobile service venture after the previous one that launched in 2001 before ending in 2003. However, it will still continue selling mobile phones and accessories on its in-store phone shops and in more than 300 stores. Sainsbury's said it's pay-as-you-go sim-only customers are the ones that are most affected by this decision and they will not be able to top-up any credit after November 14.
Furthermore, it also suggests all its customers to use all credit before January 15 but says that customers will be able to get a refund if unable to use all their credit before the deadline. In a statement issued by Sainsbury's it said, "Our priority now is to help our customers and make sure they are inconvenienced as little as possible." Furthermore, Sainsbury's suggests that it still hopes for a new mobile venture in the future.